Goal
Clear Google background verification, launch multi-location Local Services Ads, scale into new markets, and maintain top rank placement at full bid capacity month-over-month.
Background
A national HVAC franchise joined us in September 2020, with only 12 active LSA accounts that failed background checks, preventing ads from running
- No ability to receive leads
- No ranking or market visibility
- No location-level revenue from LSA
- A few accounts were sitting live but unmonetized
We stepped in, removed compliance roadblocks, activated LSA accounts, and scaled their LSA footprint nationwide.
Start date: September 2020
Initial performance: 0 leads, 0 calls, no billable LSA activity
What Moved the Needle
1. Background Approval and Compliance Clearing
We handled the full verification process:
- Licensing, insurance, document validation
- Managed Google screening + onboarding hurdles
- Resolved background checks that had been stuck for months
- Escalated through our Direct LSA contact Managed Partner channels
This unlocked the foundation needed to scale.
2. Multi-Location Expansion Strategy
Once verified, we expanded aggressively not only in HVAC but also in Plumbing and Electrical verticals. Growth was rolled out in controlled phases to manage spend, call routing, staffing, and review velocity.
3. Ranking Dominance + Max Bid Strategy
We monitor and adjust rankings across territories monthly.
- Consistently maintain top placement.
- Accounts run at max weekly bid capacity.
- High-intent seasonal demand captured in full.
- Competitors cannot outrank without outspending.
This shift turned visibility into a competitive wall that others can’t climb.
4. Lead and Revenue Growth
🔹 High-volume calls
🔹 Strong conversion from call → connected call
🔹 Multiple brands over $5K–$46K monthly spend
🔹 Leads are flowing consistently across markets
Why Continued Partnership Matters
This franchise is winning because optimization is active, not static.
✔ We secured verification that unlocked revenue
✔ We scaled from 12 → 68 live markets over a 4-year period.
✔ We maintain top rank placement at max bid capacity in all verticals.
✔ We oversee performance for every region monthly.
✔ Franchise relies on LSA results for techs.
If monthly optimization stops:
⚠ Rankings fall → competitors take top spot
⚠ Cost per lead increases as quality drops
⚠ Screening + expansion stall
⚠ Revenue tied to LSA slows across the network
Four years of growth wasn’t luck; it was management.
Before
After
