Google's new product which allows you to create social content right from within search engine results is called "Posts." It's a product that has been in testing for some time and is now accessible to all Google My Business customers.
As a business owner, you're probably wondering how to make the ...
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Common Mistakes Realtors Make in Social Media
Social media can transform the way you market your real estate business. It’s an excellent way to reach the audience that would bring the most value to your business all while spending far less money than traditional advertising would cost. If this sounds like a magic bullet solution, now is a good ...
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Social Media Pitfalls and How to Avoid Them (Real Estate Edition)
As a real estate agent, other than closing deals, your biggest priority is securing more leads.
Every business succeeds or fails based on the ability to bring in more leads on a consistent basis. To do this, you have to put time into marketing. Social media marketing is a great, cost-effective way ...
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Which Social Media Platform is Best for Real Estate Agents?
Any business owner looking to grow their business right now needs a social media presence. It’s become common wisdom at this point.
It’s not so much the “why” but rather the “how” when trying to determine how to leverage the many social media networks currently in use. Each social media network ...
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Should a Real Estate Agent Have a Social Media Manager?
No matter the size of your business, as a real estate agent you’re always looking for that next competitive edge.
After all, it’s a tough industry and you’re probably quite familiar with all of the other real estate agents currently operating in your city or town. How do you stand out? And could a ...
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How to Optimize Your Twitter Profile for Maximum Reach
By not properly setting up your Twitter profile you're leaving growth opportunities on the table.
Every marketer knows the importance of having a diverse social media presence by now, but what remains a challenge for many businesses is the proper implementation of each individual social network ...
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Setting Up a Social Media Content Creation Workflow
Picture this: You’ve just left a meeting with the C-suite. Maybe you’re even part of the C-suite. This is your hypothetical situation, so whatever you prefer. Everyone has agreed that your business needs to go all in on a social media and content strategy.
By now, you’ve probably read quite a bit ...
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Technical SEO Tips for On-Site Optimization
An effective search engine optimization campaign has layers to it. Often, when we think of SEO we tend to focus on one specific aspect of it.
Part of this has to do with our level of comfort with particular portions. Think content vs code.
Another reason many marketers develop tunnel vision is ...
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How to Optimize Your Google+ Page for Search
This one, simple bit of SEO awareness could make a big difference to your business rankings.
In any discussion of search engine optimization, the relationship between businesses, marketers, and Google itself needs to be one of the main talking points because it leads to a better understanding of ...
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5 Reasons Most Businesses Fail at Social Media Marketing
Many businesses fall victim to these pitfalls of social media marketing. Don't be one of them!
You know by now that having a presence on social media is crucial to the continuing success of your business. After all, seven out of ten Americans are active on social media.
While there is some ...
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