No matter the size of your business, as a real estate agent you’re always looking for that next competitive edge.
After all, it’s a tough industry and you’re probably quite familiar with all of the other real estate agents currently operating in your city or town. How do you stand out? And could a ...
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How to Optimize Your Twitter Profile for Maximum Reach
By not properly setting up your Twitter profile you're leaving growth opportunities on the table.
Every marketer knows the importance of having a diverse social media presence by now, but what remains a challenge for many businesses is the proper implementation of each individual social network ...
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Setting Up a Social Media Content Creation Workflow
Picture this: You’ve just left a meeting with the C-suite. Maybe you’re even part of the C-suite. This is your hypothetical situation, so whatever you prefer. Everyone has agreed that your business needs to go all in on a social media and content strategy.
By now, you’ve probably read quite a bit ...
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Technical SEO Tips for On-Site Optimization
An effective search engine optimization campaign has layers to it. Often, when we think of SEO we tend to focus on one specific aspect of it.
Part of this has to do with our level of comfort with particular portions. Think content vs code.
Another reason many marketers develop tunnel vision is ...
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How to Optimize Your Google+ Page for Search
This one, simple bit of SEO awareness could make a big difference to your business rankings.
In any discussion of search engine optimization, the relationship between businesses, marketers, and Google itself needs to be one of the main talking points because it leads to a better understanding of ...
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5 Reasons Most Businesses Fail at Social Media Marketing
Many businesses fall victim to these pitfalls of social media marketing. Don't be one of them!
You know by now that having a presence on social media is crucial to the continuing success of your business. After all, seven out of ten Americans are active on social media.
While there is some ...
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Why We Are More Engaged on Google+ Than On Facebook
An inside look at why we still invest big in a social network most people don't quite understand.
A lot goes into this digital marketing business. Every day seems to bring some new challenge and a tool to address it. Like with all things tech, life has seemed to speed up where if you blink you miss ...
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Anatomy of the Google Knowledge Panel for Local Brands
The Google search result pages have evolved over the years. Here's what you need to know about one of its biggest innovations, Knowledge Panels.
If you’ve been in a position where you’ve concerned yourself with a business’ placement in those search results, you’ve no doubt taken note of the ...
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Google My Business Now Allowing Regulated Industries
Google just announced that they now allow regulated goods back into Google My Business manager.
Previously, Google would not say whether they would allow businesses like liquor stores, gun shops or other businesses that offered regulated goods to be verified on Google Maps.
If you were a ...
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How to Create Your Business Blog Strategy in 2017
Marketing your business sometimes requires you to step outside of your comfort zone. But don't worry, we're going to make it a little bit easier.
Creating a strategy that caters to our increasingly digitally-focused world can often feel like you need to throw everything at the wall and see what ...
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