Big shakeups and cultural shifts all unfolded during a year no one in the digital marketing space will forget any time soon.
What a year 2016 was for social media! Vine withered on...the vine and the micro-video platform closed its doors. Instagram became Snapchat. Snapchat put out more popular ...
Continue
6 Tips for Effective Blog Content Research
One of the most important aspects of writing blogs actually isn’t the writing. It’s the preparation.
When you go to write a piece, you first want to become the world’s foremost expert on the topic.
Just kidding. Actually, the main thing is that you understand the topic so that you can talk from ...
Continue
Reasons Your Business Needs a Blog in 2016
Your customers are already searching for the answers you have. Blogging is the best way to deliver it to them.
Business owners are constantly facing tough choices when it comes to the cost and benefits of their marketing campaigns. Budgets have limits and there’s only so many hours in the ...
Continue
Winning At Content Marketing: It’s About People
To say advertising has changed since the heyday of “Mad Men” would be an understatement. It’s only in the past 15 years or so that marketing as an industry has transformed at such a high acceleration.
The biggest driver of this shift in the way we approach marketing is undoubtedly Google. Google, ...
Continue
Why Businesses Come to Us for Google Plus Social Media Management
For businesses, Google Plus is an untapped resource and we've been able to prove its value again and again.
Navigating social media for business purposes can seem like an overwhelming task at times. Consider what you’re trying to accomplish when logging into your social accounts.
You’re trying ...
Continue
Google’s New Local Social Search Posts, Podium, Set to Shake Things Up
There’s a new Google social media product in town, and it could be set to shake up the world of branded search terms like never before.
In case you haven’t heard, Google is now testing a new kind of publishing tool that allows brands to, essentially, use Google search results as their personal ...
Continue
How Local Business Use Pokemon Go for Maximum Foot Traffic
Local Businesses around the country are reaping the benefits of this Pokémon Go craze!
On September 7th, Apple held its annual big media event to announce the release of this year’s iPhone. As is usually the case, the announcement of the iPhone 7 was preceded by spotlights of new features that ...
Continue
What It Means to Be A Google Top Contributor or Rising Star
Google's prestigious title of Top Contributor or Rising Star is a badge of honor for those who have attained it.
Have you ever needed help on a Google product or service and found yourself reaching out to the help forums? Millions of people have.
In order to support the multiple billions of ...
Continue
How to Use YouTube Live Events to Replace Hangouts On Air
Now that Google Hangouts On Air is shutting down, the only alternative for content creators is to turn to YouTube Live Events.
Google Hangouts On Air have seen an incredible journey from when it was first released to now as it's being retired and absorbed by YouTube Live Events. Many of us saw how ...
Continue
10 Ways to Make Your Listings More Shareable on Social Media
How do you get people to share your real estate listings? Let’s look at the psychology of social media.
Why do people decide to share content on social media? Why do people decide to not share content on social media? We're going to dive into the human psychology that drives these actions and then ...
Continue