Steady Demand Google Business Profile and Local Services Ads management and Local SEO agency.

Google Business Profile and Local Services Ads management and Local SEO agency.

Where Ben and Steady Demand speak and write

Writing · Speaking · Recognition

Ben Fisher is the co-founder of Steady Demand and a Google Business Profile Diamond Product Expert, one of a small group recognised by Google for expertise in local search. He has worked in SEO and social since 1994 and contributes to the annual Local Search Ranking Factors study.

This is a running index of his published work: bylined articles for Search Engine Journal, Search Engine Land, BrightLocal and Semrush; original research published on Steady Demand; conference sessions and webinars for Local University and BrightLocal; podcast appearances; and third-party interviews. The recurring subjects are Google Business Profile suspensions and reinstatements, enterprise and franchise local SEO, Local Services Ads, and how AI Overviews, AI Mode and ChatGPT cite local businesses.

Topics: GBP (72) · Local SEO (53) · AI (11) · Enterprise (9) · LSA (3) · Reviews (1)

Where to find me next

Upcoming

  • LocalU Dallas — GBP Horror Stories
    Local University · Grapevine Convention Center, Grapevine, TX · Local SEO, GBP
    Session: Google Business Profile Horror Stories — The Cases They Never Told You About.

Recognition · 7

Recognition

Google Product Expert progression, awards and programme invitations.

  • Invited to become a Diamond Product Expert
    Google · GBP
    Google's top Product Expert tier.
  • Google Business Profile Mentor Award
    Google · GBP
  • Invited to become one of the first Platinum Product Experts
    Google · GBP
    Alongside Joy Hawkins.
  • Promoted to Gold Product Expert
    Google · GBP
  • Joined the Google Trusted Tester Program
    Google · GBP
  • Advanced to Top Contributor
    Google · GBP
  • Rising Star (GMB)
    Google · GBP
    Silver-equivalent tier.

Writing · 23

Writing

Bylined articles and original research for Search Engine Journal, Search Engine Land, BrightLocal, Semrush and Steady Demand, on Google Business Profile, enterprise and franchise local SEO, Local Services Ads and AI search.

Research published on Steady Demand

Bylined on other publications

Speaking · 10

Speaking

Conference sessions and live talks on Google Business Profile and local search.

  • Clicks to Confidence: How Website Content Turns Trust Into Leads
    Visiting Angels Conference · GBP, Local SEO
  • What Google Experts Are Saying About Listings in 2024
    PromoRepublic / CMO Peer Talks Summit · GBP, Local SEO
  • IFA Annual Convention
    International Franchise Association · GBP, Local SEO
    Feb 26 – Mar 1, 2023.
  • SOCi Customer Summit
    SOCi · GBP, Local SEO
    Aug 15-18, 2022.
  • LocalU Denver
    Local University · GBP, Local SEO
  • Whitespark Local Search Summit — Spam Panel
    Whitespark · GBP, Local SEO
  • PubCon Pro Florida — Spam and Suspensions
    PubCon · Local SEO, GBP
  • Make Google My Business Work for Your Business
    Global Chamber · GBP
  • SMX — Spam
    SMX · GBP, Local SEO
  • State of Search
    BrightLocal · Local SEO
    BrightLocal webinar.

Webinars · 21

Webinars

Hosted and guest webinars for Local University and BrightLocal, on GBP guidelines, suspensions and local search at scale.

Video & Interviews · 17

Video & Interviews

Recorded interviews, channel appearances and on-demand sessions on Google Business Profile suspensions, reinstatements and AI search.

Podcasts · 6

Podcasts

Guest appearances on Google Business Profile suspensions and reinstatements, Local Services Ads and local SEO.

Interviews & Mentions · 12

Interviews & Mentions

Long-form interviews, quotes and third-party coverage.

Journalists looking for a source and conference organisers looking for a speaker can reach Ben through Steady Demand. The underlying research lives in the Steady Demand Research Index and the Local Search & AI Industry Research Index.

Elsewhere: LinkedIn, X, and the Google Business Profile Product Experts directory.

Data last updated

On Social Media