Breaking into Local Services Ads (LSA) in a competitive metro requires more than just launching an account. It requires strategic optimization, ranking control, and continuous oversight. This case study shows how Steady Demand took a brand-new Cleaning Company LSA account and scaled it into a high-volume, high-visibility lead generator with 5,586 total leads over two years.
Overview
Industry: Residential + Commercial Cleaning
Service: Local Services Ads Management
Time Managed: 2 years
Starting Point: Newly activated LSA account
Primary Goals:
- Generate high-quality, ongoing leads
- Maintain a predictable cost per lead (CPL)
- Scale into a dominant top-ranking position
- Maximize impression share and visibility
The company hired Steady Demand to launch their LSA presence from scratch and aggressively scale into a competitive market where ranking dominance is key.
Starting Point (Sept 2023)
The first full month of performance gave us baseline metrics:
- 190 leads
- $5,564.42 spend
- 11,015 ad impressions
- CPL: $29.29
This established the starting trajectory for long-term optimization and growth.
What Moved the Needle
1. Optimization Strategy
We engineered an optimization system tailored for high-volume LSA markets:
- Category refinement + coverage expansion
- Bid adjustments to maintain consistent volume
- Optimizing message + phone lead mix for lower cost
- Lead flow escalated to Google when needed
- Strategic cost control during peak seasons
- Continuous monitoring to suppress wasted spend
These adjustments created predictable, scalable lead flow.
2. Ranking & Visibility Control
Dominating impressions is critical for high-volume categories like cleaning.
- Top Impression Share: 99%–99.47%
- Absolute Top Impression (#1 position): 49–54%
- Meaning:
✔ They appear almost every time someone searches
✔ Nearly half the time, they are the very first listing shown
Visibility is not just high — it is near total.
3. Lead Growth Momentum
Steady Demand scaled the account month after month:
- Lead volume rose consistently
- Visibility remained above competitors
- Seasonal fluctuations were controlled
- Performance never dipped below baseline
- Total cumulative leads reached 5,586 between Sept 2023–Nov 2025
This account became one of the strongest performers in its vertical.
Performance Snapshot
| Metric | Sept 2023 | Nov 2025 | Cumulative (Sept 2023–Nov 2025) |
| Total Spend | $5,564.42 | $6,510.40 | $174,109.48 |
| Monthly Leads | 190 | 218 | 5,586 total leads |
| Ad Impressions | 11,015 | 10,934 | 349,182 impressions |
| Top Impression Share | N/A | 99.03% | 99.47% |
| Absolute Top (%) | N/A | 49.21% | 54.30% |
| Cost Per Lead | $29.29 | $29.85 | ~$31 blended average |
Summary:
✔ Leads are consistent and scalable
✔ Impression share is dominant (~99%)
✔ Absolute top ranking is strong
✔ Cost per lead is steady and efficient
✔ Visibility holds long-term against competitors
Why Continued Partnership Matters
Performance this strong doesn’t happen with automation or “set it and forget it” management. It happens because of ongoing, human-led optimization.
This Cleaning Company continues to win because Steady Demand provides:
✔ Strong ranking protection every month
✔ Consistent lead volume year-round
✔ Controlled, predictable CPL
✔ High impression dominance that competitors can’t match
✔ Continuous optimization + Google escalation support
✔ Seasonal strategy + budget control
What happens if management stops?
⚠ Rankings can drop → lead flow slows
⚠ Cost per lead increases
⚠ Competitors take top placement
⚠ Account performance resets
⚠ Two years of optimization momentum is lost
This growth — 5,586 leads — happened because of active, expert LSA management.
Before
Today
