Local Services Ads (LSAs) have become a lifeline for home-service businesses—especially in competitive metros where impression share is tough to win and even harder to keep. In this case study, we break down how one of our Whitelabel Partners achieved massive growth for their moving company client through strategic, hands-on LSA management—not automation.
Overview
Client: Moving Company (via Whitelabel Partner)
Market Type: Highly saturated metro
Service: Local Services Ads (LSA) Management
Timeframe: 9 months (ongoing)
Starting Rank: #12
Starting Reviews: 272
Initial Challenges:
- Low impression share
- Inconsistent call volume
- Rising competition
- Limited visibility
- Unstable cost per lead
Primary Goals:
- Increase qualified call leads
- Stabilize cost per lead
- Improve ranking placement
- Strengthen long-term optimization
- Scale visibility in a highly competitive market
The Challenge
The Whitelabel Partner onboarded a moving company operating in one of the most saturated markets in the region. Despite having a solid review base, the business struggled with:
- Poor rank placement (#12)
- Low visibility and inconsistent impressions
- Unpredictable lead flow
- Limited service area coverage
- Slow review growth
They needed strategic management and consistent monitoring to break through the noise and compete with dozens of aggressive competitors.
What Moved the Needle
1. Strategic Optimization
Consistent hands-on optimization—not automated scripts—allowed us to refine targeting, reduce wasted spend, and improve eligibility for higher placement.
2. Rank Placement Improvements
The account moved from #12 to #1, a critical shift for both visibility and conversion.
3. Enhanced Service Area Management
Adjusting and refining service area coverage allowed the moving company to appear where the highest-value leads were searching.
4. Review Momentum
Reviews increased from 272 to 290, helping reinforce ranking strength and trustworthiness.
5. Impression Share Dominance
Top impression share increased and stabilized between 97%–98%, ensuring maximum visibility across peak and off-peak seasons.
6. Consistent Lead Volume Growth
Month-over-month call growth became predictable and sustainable, even as new competitors entered the market.
7. Call Volume Surge
Monthly calls increased from 37 per month to up to 147 per month during peak season.
8. Solid Partnership + Google Support
Ongoing consulting, profile maintenance, and lead dispute handling helped reduce wasted spend and maintain ranking protection.
Performance Snapshot
(Chart originally generated by ChatGPT, formatted for readability)
| Metric | Starting Point | Current Status |
| Rank Placement | #12 | #1 |
| Top Impression Share | 97% | 97–98% |
| Absolute Top Position (#1) | 31% max | 20–32% average |
| Monthly Calls | 37 | Up to 147 peak |
| Cost Per Lead | Unstable | $38–$39 consistently |
Summary:
✔ Lead consistency is strong
✔ Cost efficiency remains high
✔ Ranking is protected
✔ Seasonal peaks now produce maximized returns
Why Continued Optimization Matters
The moving company’s long-term success is a direct result of ongoing hands-on management. They maintain top placement because of:
- Strategic, ongoing optimization—not automation
- Rank protection against new competitors
- Steady review growth
- Consistent cost per lead ($38–$39)
- High impression dominance (97–98%)
- Accurate correction of poor lead charges
What Happens Without Ongoing Management?
Without continued optimization:
- Rank position can fall
- Cost per lead can spike
- Impression share can drop
- Competitors can overtake #1
- The months of learning and momentum can be lost
In competitive industries like moving, LSA success is not a “set it and forget it” system—it requires active, expert management.
Conclusion
This case study demonstrates how strategic, hands-on LSA management can radically transform results for businesses in saturated markets. By refining service areas, optimizing profiles, building review momentum, and maintaining impression share dominance, our Whitelabel Partner helped this moving company achieve:
⭐ 300%+ call volume increases
⭐ Top rank placement (#1)
⭐ Reliable cost per lead stability
⭐ Predictable month-over-month growth
Before
After
