Local Services Ads can be a growth machine—but only when the account is verified, optimized, monitored, and protected. This case study highlights how Steady Demand helped a Whitelabel Partner rescue their garage door client from over a year of LSA Advanced Verification hell, pass verification, and build a strong, sustainable lead flow in a competitive metro.
Overview
Client: Garage Door Repair & Installation
Partner: Whitelabel Partner (LSA Management)
Challenge: Stuck in Advanced Verification for 12+ months
Solution: Full AV support + year-long optimization + ranking stabilization
Timeframe: 12 months (ongoing)
The Whitelabel Partner came to us because their client couldn’t get past LSA Advanced Verification. For over a year, their account sat inactive—no leads, no visibility, no progress.
Steady Demand stepped in and handled the AV submission, escalation, and corrections. After 8 months, the client passed verification and instantly jumped into the #1 ranking position on LSA.
That win alone changed the trajectory of the business.
But the bigger success happened in the 12 months that followed.
Starting Challenges
Before optimization began, the garage door company was already competitive on paper, but their performance wasn’t stable:
- Rank placement fluctuated monthly (#1 → #6)
- Lead volume was inconsistent and seasonal
- CPL varied widely, especially in slow months
- Competition aggressively pushed rankings up and down
- Account lacked long-term optimization and review velocity
The goals were clear:
- Maintain top-three ranking placement
- Increase qualified leads
- Protect ranking from competitors
- Improve cost efficiency
- Reduce wasted spend from poor-quality leads
What Moved the Needle
1. Optimization & Ranking Control
Strong, strategic human optimization—not automation—kept this account competitive all year.
- Rankings recovered quickly during competitive spikes
- Monthly ranking swings were reduced significantly
- Top placement was held for extended periods
- Competitors were consistently pushed down
Result: Rank stability, even in peak competition months.
2. Review Velocity & Trust Signal Growth
Review momentum became a major competitive advantage.
- Reviews increased from 407 → 574
- Rating improved from 4.1 → 4.3
- Ongoing review optimization increased relevance and trust
This helped both conversions and ranking strength.
3. Impression Growth & Visibility Expansion
With consistent optimization, visibility climbed year over year.
- Ad impressions soared from 2,921 → 6,340
- Top impression share held at 98–99%
- Absolute Top (#1) remained strong all year
This is what sustained predictable lead opportunity.
4. Lead & Call Volume Growth
A stronger ranking + more impressions = major lead growth.
- Leads reached 60+ per month at peak
- Lead quality improved with ongoing targeting adjustments
- Calls reliably increased with seasonal demand
5. Cost Efficiency & Budget Control
Despite seasonality and competitive markets, CPL stayed tight.
- CPL maintained $40.97 – $49.63 range
- Strong cost control even during slow seasons
- No budget spikes or unpredictable increases
- Spend stayed aligned with demand and lead volume
This is a hallmark of mature, human-managed optimization.
Performance Snapshot
| Metric | Starting Point | Current Status |
| Reviews | 407 | 574 |
| Rank Placement | Fluctuated #1–#6 | Holding ~#4 (stable) |
| Top Impression Share | 98–99% | Maintaining 98%+ |
| Absolute Top (#1) | 31% peak | 14–25% range |
| Monthly Leads | 22 | 56–62 peak |
| Cost Per Lead | $46–$50 (slow season) | $40.97–$43.70 (high season) |
Summary:
✔ Lead volume continues to climb
✔ Impression dominance remains extremely strong
✔ Ranking protection strategy is working
✔ Cost per lead is stable and efficient
Why Continued Partnership Matters
This account performs well for one simple reason:
Active human optimization — not automation.
Steady Demand provides:
✔ Monthly ranking protection
✔ Consistent call flow during peaks & slow seasons
✔ Cost control below industry norms for home services
✔ Real support for Google escalations & AV navigation
✔ Ongoing review velocity strategy
✔ Lead quality improvement + junk lead reduction
If management stops, here’s what will happen:
⚠ Rankings may drop below competitors
⚠ Cost per lead may rise above $55+
⚠ Lead flow may slow during high-demand months
⚠ 12 months of optimization data may reset
This account is strong — and still trending upward.
Continued management keeps performance high and ensures profitability long-term.
Before
After
