STEADY DEMAND RESEARCH · LOCAL SEARCH SERIES The Front Door Problem AI Overviews and AI Mode both sit on top of Google Search — but they cite local businesses in almost opposite ways. We ran 8,000 local-service searches through both surfaces and crawled every citation to find out who …
Case Studies
What Actually Predicts a ChatGPT Ad? Not Topic — Whether You’re Asking for a Recommendation
Ask ChatGPT "How do I file for divorce?" and you'll see an ad about one time in five. Ask "I need a lawyer, who should I call?" — same broad topic, same platform, same week — and you'll see one three times in five. That 42-point gap, on the identical nominal subject, turned out to be the single …