A new Google bug is causing businesses to lose large numbers of reviews at an alarming rate — in some cases, daily. Reports across local-SEO forums show businesses losing 5, 10, even 20+ reviews overnight. These aren’t spam or policy-violating reviews — they are legitimate customer feedback simply vanishing.
Google has acknowledged the issue and confirmed it is a bug, not a penalty. They are currently working on a fix and have advised affected businesses to reach out to Support so cases can be documented and tracked.
Here’s what’s happening, what you should do, and how Steady Demand can help.
What Businesses Are Experiencing
- Sudden, unexplained drops in total review count, almost daily.
- Legitimate reviews disappearing in bulk
- Reviews vanishing overnight or multiple times within the same week
- No policy-violation emails or notices
- Impact to reputation, ranking trust signals, and customer confidence
Some businesses have already reported losing dozens of reviews in just a few days.
This Is a Google Bug — Not a Penalty
Google’s internal team and multiple Product Experts have confirmed:
- It is a bug affecting many profiles across multiple industries
- Google is working on a fix
- Reviews may return once the bug is resolved
- Businesses should submit Support tickets to flag their profiles
This matches past incidents where review counts temporarily dropped due to display glitches or syncing issues, and were later restored.
What You Should Do Right Now
1. Document everything
Take screenshots of your review count, star rating, and any recently received reviews.
2. Monitor your profile daily
The bug may cause multiple waves of disappearing reviews.
3. Contact Google Support
Google has advised that affected businesses should submit a support request. I would not expect a reply right away as this is a complex issue.
Steady Demand Clients: Use Review Defense
If you are a Steady Demand client with My Business Assurance, your account already includes Review Defense.
👉 Log in to your client portal
👉 Select Review Defense
👉 Tell us how many reviews disappeared
We will contact Google Support on your behalf.
Your case will be escalated, monitored, and responded to by our team so you don’t have to deal with Google directly.
❗ Not a Current Client?
If you’re not working with Steady Demand but you’re missing reviews:
👉 Visit www.steadydemand.com
👉 Let our team know you are experiencing disappearing reviews
We can help you file, escalate, and track the issue — and ensure your profile remains compliant, protected, and optimized.
Final Takeaway
This is a widespread Google bug, causing legitimate reviews to disappear rapidly and repeatedly. While Google works on a fix, the best actions you can take are:
- Document the losses
- Monitor daily
- Contact support
- Use expert help if available
Steady Demand is handling Review Defense cases for all Assurance clients — and we are ready to help new businesses experiencing this issue as well.
