Ben Fisher here. Just a little back story for you. I have been involved in SEO / Internet marketing since the wild west days of search, well before Google even came on the scene. Back in the 90’s search was in it’s infancy when Yahoo, Altavista and WebCrawler ( wow ) were the king of link indexes.
Fast forward to the 2000’s, I started getting involved in helping technology companies such as; Affinity Internet ( Valueweb, HostSave – later to be acquired by Hostway ), HostMySite ( acquired by Wachovia bank and then Hosting.com ), iPowerWeb, Startlogic, iPage, ( All acquired by Endurance International Group ), Seagate and even Codemasters ( gaming ).
I would work with these types of companies on natural Search Engine Optimization, Public Relations, Online Advertising, Conversion Optimization, organic ( earned ) Link Building and ultimately Social Media tactics.
I have had the fortune of getting to know the internet superstars of today well before they became superstars. I am honored to say that I am friends of people such as Rand Fishkin, Gillian Muessig, Jim Boykin, Neil Patel, Bruce Clay, Brett Tabke and Warren Whitlock ( this is only to name a few )
In December of 2012 my partner David Lindahl had already been doing a few consulting gigs and then things started to heat up ( again ), so the concept of Steady Demand was born.
We wanted to educate and help people that were frustrated with Social and Search.
*Side note* When Google Caffeine rolled ( about 3 years ago, in June of 2010) out I predicted that the intersection of Social and Search was going to forever change how users discovered information and that Social Media would change how marketers would behave.
Now that change has come full circle and dominating search is not all about links and how many you can obtain. Search is about business, your business goals and what will drive relevant, laser targeted visitors to your website and do something that is actionable.
The concept is still the same as it was in the 90’s, build a Website that is of interest to another person and create great content that will make a webmaster/blogger/content curator WANT or NEED to link to you. Not just for search results, but for an earned link or mention ultimately equaling traffic and meeting your business goals. *imagine that*
Our team at Steady Demand is filled with passionate, helpful and consistent “A” players that look at Social SEO from a Technical/Actionable/Personal ( TAP ) perspective.
So, that is all for now.
How about you? How did you get started in Social SEO? Comment below.