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Google Business Profile Manager Adds Video Verification Flow

Ben Fisher · December 16, 2021 ·

Verification is one of the most sensitive aspects of starting a Google Business Profile (GBP). Historically, it has been very easy to game the system, users have reported many issues with getting postcards, and getting the option for text or email codes has never been reliable.

One of the things we do after a code is not available is ask for a video verification via support. This almost always works when a business is legitimate.

Now the Google Business Profile Manager is promoting users to do a video verification right in the flow when you are creating a profile.

The first page you see before the QR code is a description of what GBP will need to see in the video.

Your current location
Record outside signage such as your street name, or nearby businesses

Business or equipment
Show inside your business or tools of your trade

Proof of management
Show you have access to items or areas only employees can access

I have done a few verifications this evening and have seen it a few times.

Are you seeing this?

Google My Business

About Ben Fisher

As a specialist in local SEO, Ben has been helping businesses grow their online presence since 1994. Thanks to his contributions to the Google My Business Forum, Ben has been hand-picked by Google as a Google My Business Product Expert. Ben is also a contributor to the annual Moz Local Search Ranking Factors Study, and a regular contributor to BrightLocal.

Ben is the co-founder of Steady Demand, a local SEO and social media company. The team at Steady Demand specializes in helping clients fight map spam, navigate the most complex Google My Business issues, and troubleshoot ranking issues on Google.

Contact Steady Demand

If you'd rather give us a call, or schedule an appointment we can be reached at (888) 778-0401.

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