SteadyDemand Dashboard Grounding Drift Raw Data Gemini vs. ChatGPT Methodology What Changed One dated entry per wave: what moved, what didn't, and why I think so. July 2026 is the frozen baseline — nothing here overwrites it. If a number isn't on this page, …
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Raw Data — The Front Door Problem
Local Search & AI Industry Research Index — Third-Party Studies
What the rest of the industry has measured about local search and AI. This is a curated index of 147 findings from 28 published studies by BrightLocal, Semrush, Ahrefs, SparkToro, Sterling Sky and others. Every figure links to the study that produced it.We apply one rule to everything here: every …
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Steady Demand Research Index – AI and GBP Stats
Every number we have published, in one place. This is the complete statistical record of Steady Demand's research into AI search, Google Business Profile and Local Services Ads - 175 figures drawn from 21 studies, tests and client case studies published since December 2024.The work spans …
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AI Overviews and AI Mode both cite local businesses in almost opposite ways. – AI Optimization is different for each.
Revised 9 September 2026 This study was independently reviewed after publication. Two citation figures were wrong, one finding has been withdrawn, and several claims have been narrowed to match the evidence. The full list of changes is in the Corrections section at the end, and all 86,645 …
What Actually Predicts a ChatGPT Ad? Not Topic — Whether You’re Asking for a Recommendation
What Actually Predicts a ChatGPT Ad? Not Topic — Whether You're Asking for a Recommendation Ask ChatGPT "How do I file for divorce?" and you'll see an ad about one time in five. Ask "I need a lawyer, who should I call?" — same broad topic, same platform, same week — and you'll see one three times …