Writing · Speaking · Recognition
Ben Fisher is the co-founder of Steady Demand and a Google Business Profile Diamond Product Expert, one of a small group recognised by Google for expertise in local search. He has worked in SEO and social since 1994 and contributes to the annual Local Search Ranking Factors study.
This is a running index of his published work: bylined articles for Search Engine Journal, Search Engine Land, BrightLocal and Semrush; original research published on Steady Demand; conference sessions and webinars for Local University and BrightLocal; podcast appearances; and third-party interviews. The recurring subjects are Google Business Profile suspensions and reinstatements, enterprise and franchise local SEO, Local Services Ads, and how AI Overviews, AI Mode and ChatGPT cite local businesses.
Topics: GBP (72) · Local SEO (53) · AI (11) · Enterprise (9) · LSA (3) · Reviews (1)
Where to find me next
Upcoming
- Local University · Grapevine Convention Center, Grapevine, TX · Local SEO, GBPSession: Google Business Profile Horror Stories — The Cases They Never Told You About.
Recognition · 7
Recognition
Google Product Expert progression, awards and programme invitations.
- Google Business Profile Mentor AwardGoogle · GBP
- Invited to become one of the first Platinum Product ExpertsGoogle · GBPAlongside Joy Hawkins.
- Promoted to Gold Product ExpertGoogle · GBP
- Joined the Google Trusted Tester ProgramGoogle · GBP
- Advanced to Top ContributorGoogle · GBP
- Rising Star (GMB)Google · GBPSilver-equivalent tier.
Writing · 23
Writing
Bylined articles and original research for Search Engine Journal, Search Engine Land, BrightLocal, Semrush and Steady Demand, on Google Business Profile, enterprise and franchise local SEO, Local Services Ads and AI search.
Research published on Steady Demand
- Steady Demand · AI, Local SEOLiving index of third-party local search and AI research.
- Steady Demand · AI, GBP145 statistics from our own studies.
- Steady Demand · AI, Local SEO
- Steady Demand · AI1,487 queries across Gemini and ChatGPT.
- Steady Demand · AI, Local SEOCompanion dashboard to the Citation Ledger methodology.
Bylined on other publications
- BrightLocal · GBP
- BrightLocal · Local SEO, Enterprise
- BrightLocal · Local SEO, Enterprise
- BrightLocal · Local SEO, Enterprise
- Search Engine Land · LSA
- BrightLocal · Local SEO, Enterprise
- BrightLocal · Local SEO, Enterprise
- BrightLocal · Local SEO, Enterprise
- Search Engine Journal · Local SEO, Enterprise
- BrightLocal · GBP
- Search Engine Journal · GBP
- Semrush · Local SEO, GBP
- Search Engine Journal · GBP
Speaking · 10
Speaking
Conference sessions and live talks on Google Business Profile and local search.
- Clicks to Confidence: How Website Content Turns Trust Into LeadsVisiting Angels Conference · GBP, Local SEO
- What Google Experts Are Saying About Listings in 2024PromoRepublic / CMO Peer Talks Summit · GBP, Local SEO
- IFA Annual ConventionInternational Franchise Association · GBP, Local SEOFeb 26 – Mar 1, 2023.
- SOCi Customer SummitSOCi · GBP, Local SEOAug 15-18, 2022.
- LocalU DenverLocal University · GBP, Local SEO
- Whitespark Local Search Summit — Spam PanelWhitespark · GBP, Local SEO
- PubCon · Local SEO, GBP
- Global Chamber · GBP
- SMX — SpamSMX · GBP, Local SEO
- State of SearchBrightLocal · Local SEOBrightLocal webinar.
Webinars · 21
Webinars
Hosted and guest webinars for Local University and BrightLocal, on GBP guidelines, suspensions and local search at scale.
- Local Marketing Institute · Local SEO, GBPOngoing weekly live Q&A series. Ben is owner and co-host.
Show all 83 Local SEO & Marketing Q&A — Office Hours sessions
- Local SEO and marketing Q&A session august 28 2026
- Local SEO and marketing Q&A session august 14 2026
- Local SEO and marketing Q&A session july 31 2026
- Local SEO and marketing Q&A session june 5 2026
- Local SEO and marketing Q&A session may 8 2026
- Local SEO and marketing Q&A session april 24 2026
- Local SEO and marketing Q&A session march 27 2026
- Local SEO and marketing Q&A session february 27 2026
- Local SEO and marketing Q&A session february 13 2026
- Local SEO and marketing Q&A session january 30 2026
- Local SEO and marketing Q&A session january 16 2026
- Local SEO and marketing Q&A session january 3 2026
- Local SEO and marketing Q&A session december 19 2025
- Local SEO and marketing Q&A session december 5 2025
- Local SEO and marketing Q&A session november 21 2025
- Local SEO and marketing Q&A session november 7 2025
- Local SEO and marketing Q&A session august 29 2025
- Local SEO and marketing Q&A session august 1 2025
- Local SEO and marketing Q&A session with david hunter july 18 2025
- Local SEO and marketing Q&A session may 23 2025
- Local SEO and marketing Q&A session may 9 2025
- Local SEO and marketing Q&A session april 25 2025
- Local SEO and marketing Q&A session with guest host amy toman march 28 2025
- Local SEO and marketing Q&A session january 31 2025
- Local SEO and marketing Q&A session january 17 2025
- Local SEO and marketing Q&A session december 20 2024
- Local SEO and marketing Q&A session with guest host amy toman november 22 2024
- Local SEO and marketing Q&A session october 25 2024
- Local SEO and marketing Q&A session september 13 with guest host darren shaw 2024
- Local SEO and marketing Q&A session august 30 2024
- Local SEO and marketing Q&A session august 16 2024
- Local SEO and marketing Q&A session july 19 2024
- Local SEO and marketing Q&A session with special guest joy hawkins june 21 2024
- Local SEO and marketing Q&A session may 10 2024
- Local SEO and marketing Q&A session march 29 2024
- Local SEO and marketing Q&A session march 15 2024
- Local SEO and marketing Q&A session january 19 with david mihm 2024
- Local SEO and marketing Q&A session january 5 2024
- Local SEO and marketing Q&A session december 22 2023
- Local SEO and marketing Q&A session with guest host amy toman november 10 2023
- Local SEO and marketing Q&A session october 13 2023
- Local SEO and marketing Q&A session with guest host amy toman september 15 2023
- Local SEO and marketing Q&A session september 1 2023
- Local SEO and marketing Q&A session august 18 2023
- Local SEO and marketing Q&A session with guest host amy toman august 04 2023
- Local SEO and marketing Q&A session june 06 2023
- Local SEO and marketing Q&A session may 26 2023
- Local SEO and marketing Q&A session with darren shaw april 28 2023
- Local SEO and marketing Q&A session march 31 2023
- Local SEO and marketing Q&A session with special guest ted chan march 17 2023
- Local SEO and marketing Q&A session march 3 2023
- Local SEO and marketing Q&A session february 17 2023
- Local SEO and marketing Q&A session february 3 2023
- Local SEO and marketing Q&A session january 20 2023
- Local SEO and marketing Q&A session with tricia clements january 6 2023
- Local SEO and marketing Q&A session with joy hawkins december 16 2022
- Local SEO and marketing Q&A session with guest host yan gilbert december 2 2022
- Local SEO and marketing Q&A session november 4 2022
- Local SEO and marketing Q&A session october 21 2022
- Local SEO and marketing Q&A session september 23 2022
- Local SEO and marketing Q&A session august 26 2022
- Local SEO and marketing Q&A session august 12 2022
- Local SEO and marketing Q&A session july 1 2022
- Local SEO and marketing Q&A session june 3 2022
- Local SEO and marketing Q&A session with tricia clements may 6 2022
- Local SEO and marketing Q&A session april 22 2022
- Local SEO and marketing Q&A session with guest host colan nielsen april 08 2022
- Local SEO and marketing Q&A session with claire carlile march 25 2022
- Local SEO and marketing Q&A session with guest host colan nielsen march 11 2022
- Local SEO and marketing Q&A session with chase buckner february 25 2022
- Local SEO and marketing Q&A session january 28 2022
- Local SEO and marketing institute Q&A session december 17 2021
- Google local service ads Q&A session with special guest navah hopkins
- Local marketing institue Q&A session july 23 2021
- Local marketing institute Q&A session july 16 2021
- Local SEO and marketing Q&A session july 9 2021
- Local SEO and marketing Q&A session june 25 2021
- Local SEO and marketing Q&A session june 18 2021
- Local SEO and marketing Q&A session may 21 2021
- Local SEO and marketing Q&A session may 14 2021
- Local SEO and marketing Q&A session may 7 2021
- Ultimate google my business Q&A session with joy hawkins
- Local SEO and marketing Q&A session january 14 2021
- Duda · AI, Local SEO
- Birdeye · Local SEO, GBP
- Birdeye · Local SEO, GBP
- Local University · GBP
- Birdeye · Local SEO, GBP
- BrightLocal · Local SEO
- Birdeye · Local SEO, GBP
- Birdeye · Local SEO, GBP
- Birdeye · Local SEO, GBP
- BrightLocal · Local SEO, Enterprise
- Birdeye · Local SEO, GBP
- BrightLocal · Local SEO
- Birdeye · Local SEO, GBP
- Birdeye · Local SEO, GBP
- Birdeye · Local SEO, GBP
- BrightLocal · Local SEO, Enterprise
- Birdeye · Local SEO, GBP
- Local University · GBP, Reviews
- Local University · GBP
- BrightLocal · Local SEO, GBP
Video & Interviews · 17
Video & Interviews
Recorded interviews, channel appearances and on-demand sessions on Google Business Profile suspensions, reinstatements and AI search.
- William Jones Unfiltered · GBP
- SEO Video Show · GBP
- Gerrid Smith · GBP
- Ben Fisher · GBP
- Steady Demand · GBP
- BrightLocal · GBP
- HighLevel · GBP
- BluShark Digital · GBP
- Steady Demand · GBP
- Steady Demand · GBP
Podcasts · 6
Podcasts
Guest appearances on Google Business Profile suspensions and reinstatements, Local Services Ads and local SEO.
- Profit with Law · GBP, LSAEpisode 456.
- Local Marketing Secrets with Dan Leibrandt · GBP
- The Recipe for SEO Success · GBP
- The Agents of Change · GBP
- BrightLocal · GBP
- SearchLab Digital · Local SEO, GBP
Interviews & Mentions · 12
Interviews & Mentions
Long-form interviews, quotes and third-party coverage.
- Search Engine Land · AI, Local SEOCoverage of Steady Demand's AI Citation Ledger.
- Digital Web Solutions · Local SEO, GBP
- Whitespark · Local SEO, AIExpert commentary in the annual industry study.
- Forbes · Local SEO, AI
- Search Engine Land · GBP, Local SEOQuoted by Anu Adegbola.
- Search Engine Roundtable · GBP, Local SEOQuoted by Barry Schwartz.
- Search Engine Land · GBP, Local SEOQuoted by Nicola Agius.
- Search Engine Roundtable · GBP, Local SEOQuoted by Barry Schwartz.
- Search Engine Land · GBP, Local SEOQuoted by Barry Schwartz.
- Search Engine Land · GBP, Local SEOQuoted by Greg Sterling.
- Search Engine Land · GBP, Local SEOFull interview. Archived copy — the original URL now redirects.
Journalists looking for a source and conference organisers looking for a speaker can reach Ben through Steady Demand. The underlying research lives in the Steady Demand Research Index and the Local Search & AI Industry Research Index.
Elsewhere: LinkedIn, X, and the Google Business Profile Product Experts directory.
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